In this guide, we will walk you through the steps to get started, explore the features, and provide helpful tips
The tool is designed to transform the technical features of your product or service into tangible benefits that resonate with your audience.
By inputting your product/service name, a detailed description, and a list of features, you can generate compelling benefit statements that enhance your marketing efforts.
To access the tool, sign up for a subscription plan*. After completing the registration process, log in using your credentials.
* here is more about Pro and Free versions.
Follow these steps to use the tool effectively:
Select the desired AI model (Basic GPT-3.5 or Premium GPT-4) from the dropdown menu.
Suitable for basic tasks and quicker results, GPT-3.5 consumes fewer tokens and offers faster processing.
For more advanced tasks and higher-quality output, select GPT-4 which provides the best results but requires 5x the tokens and has a slower processing speed.
Product/Service name: type the name of your product or service.
Product/Service Description: deliver as many details as possible about your product or service, including features, benefits, and what differentiates it from the competition.
List Product features: list down the features of your product or service. Each feature will be translated into a benefit.
Click Generate to transform your product features into compelling benefits.
- Review the generated benefits.
Once satisfied with the result, click "Copy to Clipboard" or "Save to a Document" to store your rewritten content.
Useful Tips for Using the Features to Benefits Tool
Detail-oriented: the more detailed your product/service description and features are, the more specific and compelling the generated benefits will be.
Customer-centric: always keep in mind who your customers are and what benefits would appeal to them the most when listing down your product features.
Balance between features and benefits: while benefits are key in selling your product, ensure a balance between explaining features and their respective benefits.
Testing and Iteration: you may have to try a few times, tweaking the description and features, to get the most optimal set of benefits.